Car insurance

Drive your way — flexible car insurance customized by you 

Personalize your insurance with options that fit your lifestyle. Adjust your protection as life evolves, so you’re always prepared.

How can you save on car insurance?

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Bundle and save 

Save up to 40% when you bundle your auto and home insurance.* Check out our other auto policy discounts, too.

Your EV is unique. Your coverage should be, too.

You're driving the future. We're protecting it. American Family Insurance offers protection designed for the specialized needs of electric vehicles, so you can protect your smart investment and drive with peace of mind. Check out some of the benefits of this EV package of services that work alongside your auto policy:
Specialized protection

Specialized protection

From Emergency Roadside Service with mobile charging to Rental Reimbursement when your car is stuck in the shop—helping you get back on the road with an alternate EV.

Expert service

Expert service

Our dedicated EV Claims Advantage specialists know your vehicle and connect you with a network of EV-certified repair shops and resources.

Modern investment shield

Modern investment shield

Protect your smart investment with options like New Car Replacement and Original Equipment Manufactured (OEM) parts to receive original parts from your EV vehicle manufacturer.

Explore our personalized pricing programs

Enroll in personalized pricing programs

With American Family's usage-based programs, you can get more control over what you pay for your car insurance. We offer two types of programs designed to help you save:

  • DriveMyWay: Personalize your rate by practicing safe driving habits
  • MilesMyWay: Earn more savings by driving fewer miles

 

How much car insurance do I need?

Common coverages


Most drivers need these coverages. Many are required by state law, and collision/comprehensive are often required if you finance or lease. Medical expense coverage availability varies by state.
Collision coverage

Collision coverage

    • Covers damage to your car from a crash with a vehicle or object
    • Choose your deductible (your out-of-pocket maximum
Comprehensive coverage

Comprehensive coverage

    • Helps cover theft, vandalism, hail, fire, animals and failing objects
    • Choose your deductible  
Bodily injury coverage

Bodily injury liability coverage

    • Helps pay for injuries to others if you're at fault
    • Choose your coverage limites
Medical expense coverage

Medical expense coverage

    • Helps pay medical bills for you and your passengers after an accident
    • Coverage options vary by state

Additional coverages

These are optional add-ons you can choose for extra protection and convenience—to build coverage that better fits your needs.

Trusted by over 12 million customers & counting

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90+ years

Over 90 years in business protecting our customers
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12 million customers

Reliable, quality coverage for customers across 19 states

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Do it yourself

Go your own way — get quick pricing and coverage options online.
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Work with an expert

Find the perfect agent for you and get free, no-pressure advice.

Frequently asked questions 

Protect more than just your car

Protect More Than Just Your Car

Looking for coverage beyond your car? American Family Insurance also offers boat and motorcycle insurance to help safeguard all your adventures.

Get a personalized quote for your boat or motorcycle today and enjoy the same trusted service.

Get a motorcycle quote
Custom car insurance quote in minutes

Get your car insurance quote in 3 easy steps

  1. Have your driver’s license ready
  2. Grab your VIN (or your vehicle’s year/make/model)
  3. Click “Get an auto quote”
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